50 Top Financial Marketing Leaders Meet at Gramercy Institute's JFAM FINANCIAL MARKETERS' SUMMIT: EAST at the Ritz Carlton in Philadelphia

THEME: RESET 2012: MARKETING IN A NEW FINANCIAL WORLD The Gramercy Institute along with "JFAM" (The Journal of Financial Advertising & Marketing) Will call together dozens of senior marketers from the world’s leading brands for an exclusive two-day summit.

Photo Taken At Last Year's Summit (Left to Right): Richard Smith, CMO, AIG Bank, Dennis Hooks, EVP, IXI, an Equifax Co., Daniel Harley, Marketing Executive, Vanguard, Marty Dauer, CMO, Duff & Phelps discuss the nuances, challenges and opportunities associated with metrics and optimization in financial services marketing today.

Sponsors Include: CNBC, Financial Times and Linkedin.

For more information contact: info@financialadvertising.com 212-752-0151

GOLDMAN SACHS TAKES BEST OF SHOW AT GRAMERCY INSTITUTE'S 8TH ANNUAL JFAM FINANCIAL MEDIA STRATEGY AWARDS

This year's award ceremony took place on February 2nd 2012 in NYC. The awards honors best strategic media thinking in financial marketing, conceived or executed in 2011.

The event's Founding and Presenting Sponsor is Financial Times.

For more info on last year's winners, finalists, judges and details go to: WWW.FINANCIALMARKETER.COM

QUESTIONS? CONTACT: 212-752-0151

EMAIL:SWREAKS@FINANCIALADVERTISING.COM

THE JFAM FINANCIAL MARKETERS' SUMMIT:WEST-- Content Crowned King at JFAM Financial Marketers' Summit: WEST in San Francisco's Ritz Carlton

Senior Marketers From The Wrold's Top Financial Brands Convened To Discuss, Debate and Determine The Future of The Financial Services Marketing Industry.

Sponsors included: CNBC, Financial Times, InvestingChannel, Vibrant Media

For more information on the next Gramercy/JFAM Summit (Philadelphia--May 2-4 2012), contact: info@financialadvertising.com

Call (212) 752-0151

INFO: 212.752-0151, INFO@FINANCIALADVERTISING.COM

INTERVIEW

VERBATIM: JFAMInterviews Marketing Legend, Don Schultz, Ph.D., Professor of Integrated Marketing Communications, The Medill School of Journalism, Northwestern University

In this issue of The Journal of Financial Advertising & Marketing, we turn our attention to a direction we have not traveled before academics.

METRIC

REPEAT YOURSELF, REPEAT YOURSELF: Repetition and Redundancy in Financial Marketing By Nader Ashway

Ask any media buyer or planner about the most important aspect of a buy, and you’re likely to hear the word “frequency.” Ask any media buyer or planner about the most important aspect of a buy, and you’re likely to hear the word “frequency.” Frequency refers to the potential number of times people are likely to be exposed to your advertising message across a given period of time. You may also hear the concept of “frequency distribution,” meaning the varying percentages of an audience being reached. These metrics help media buyers analyze alternatives and strategies for maximum effectiveness. They also help us shine a light on perhaps one of the most accepted axioms of marketing: repetition is a good thing in advertising.